The 7 Habits of Highly Effective Overlays

Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits” apply directly to what makes an effective pop-up. But first, I fully […]