Biyernes, Oktubre 31, 2014
NBC is developing a reality show with Virgin Galactic
NBC is developing a reality TV series called "Space Race" with Virgin Galactic, whose SpaceShipTwo exploded on Friday.
How Facebook made News Feed 50 percent faster on iOS
Have you noticed a faster experience, iOS users? Facebook’s engineering team explained how switching from HTML5 to native iOS code improved the speed of the News Feed. Facebook also rewrote the code for timeline, groups, pages,...
Chipotle gives costumed customers $3 burritos
If trick-or-treat candy isn't enough to fill you up during tonight's festivities, go to Chipotle.
How to Make “Free Shipping” Profitable
Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful. So, how do you make free shipping profitable? In this article, I’ll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer. If you do […]
4 ways to prepare your business for Facebook’s like gate ban
By now, you’ve surely heard about Facebook’s like gate ban that will go into effect on Nov. 5. If you somehow missed it, here’s a quick rundown. In August, Facebook announced that they would no longer allow...
Homes for the homeless...inside billboards
Billboard ads are expensive to construct, maintain and rent, but they don't serve any functional purposes -- so Michal Polacek redesigned them to house the homeless.
It looks like Russia and smells like Russia ... but is it Russia?
It's easy to say Russians are hacking the White House and major U.S. companies. It's harder to prove it.
Huwebes, Oktubre 30, 2014
Eulogy For a Blog (Infographic)
In the spirit of Halloween, we’re posting an infographic on the death of Web Log. It’s based off this Copyblogger post. Thanks to Barry Feldman at Feldman Creative for providing today’s infographic. Enjoy!
Baby Boomers say they aren't moving out of their homes
Instead of flocking to sunny beach havens or downsizing to a condo in the city during their retirement years, a majority of Baby Boomers say they're just going to stay put in their old home.
5 Ways to Turn Your Unhappy Customer into a Valuable Resource
There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers. Customer service has always been an important part of developing brand loyalty, in fact it was the center of the business model that allowed companies like Nordstrom’s and Zappos to thrive. And now that the […]
How can Facebook help grow your email list?
Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their...
Homelessness slowly on the decline
The nation's homeless population, and especially the number of families without shelter, continues to decline, according to a new report.
Deleting your Facebook page is foolish
You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why...
Miyerkules, Oktubre 29, 2014
Ballmer: Clippers' opener is a 'product launch'
Hard work, anticipation and an unpredictable outcome.
Facebook redesigns reviews page
Facebook has apparently rolled out a new design to its reviews page for place-based businesses. Now, when people click on the reviews tab, they’ll be able to quickly see the overall rating for the page, as...
The 7 Habits of Highly Effective Overlays
Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits” apply directly to what makes an effective pop-up. But first, I fully […]
Regulator calls out student loan industry
The Consumer Financial Protection Bureau put student loan servicers on notice this week with a report detailing industry practices it found suspect.
How to Get at Least 500 More Google+ Followers by Next Week
Google+ is still a very important part of the social media landscape. Even though Google Authorship has disappeared, we still have Google+. Growing your presence on this social media giant is as important as ever. I want to tell you how you can grow your Google+ following. Unlike Twitter, LinkedIn, or Facebook, there are no […]
Freakshow – A New Video Show Coming Soon
I’m pretty excited to announce a new project I’m doing with the legendary Grant Cardone on his Whatever it Takes Network. It’s called Freakshow and it’s a video show about entrepreneurship but often from the perspective of some extraordinary types you wouldn’t normally get a chance to sit down with and talk business. If you […]
Internet.org app extends to Tanzania
As Facebook CEO Mark Zuckerberg explained in Tuesday’s Q3 earnings call, the company wants to expand Internet.org. Facebook announced today that the Internet.org app, originally launched in Zambia, is now available in Tigo subscribers in Tanzania....
Freakshow – A New Video Show Coming Soon
I’m pretty excited to announce a new project I’m doing with the legendary Grant Cardone on his Whatever it Takes Network. It’s called Freakshow and it’s a video show about entrepreneurship but often from the perspective of some extraordinary types you wouldn’t normally get a chance to sit down with and talk business. If you […]
Verizon ad tech raises privacy concerns
Attention Verizon Wireless customers: you may be getting tracked online.
#StealMyIdentity: Fraudsters use paycheck selfies to steal bank details
A word of advice to Instagram users: don't post selfies with your paychecks.
Twitch bans nude, suggestive gaming
Looks like it's a bad time to be sexing up your publicly viewable video gaming.
#StealMyIdentity: Fraudsters use paycheck selfies to steal bank details
A word of advice to Instagram users: don't post selfies with your paychecks.
Martes, Oktubre 28, 2014
3Q Digital’s Q3 Facebook ads report: big increase in CTR, drop in impressions
3Q Digital, a digital media agency, recently analyzed its clients’ performance with Facebook ads, finding a huge drop in impressions, but a pretty big jump in clickthrough rate. This illustrates that while reach may be tumbling...
Lunes, Oktubre 27, 2014
Madison Square Garden to explore split
The Madison Square Garden Company is exploring a potential split that would separate its live entertainment operation from its sports and media business.
Infographic: Facebook responsible for 58 percent of social logins in Q3
More and more people are logging into sites and apps with Facebook. The latest report from Gigya shows that worldwide, 58 percent of social logins happen with Facebook as the conduit. Facebook, as a social login...
CVS and Rite-Aid are dragging you into a fight with Apple Pay
CVS and Rite Aid have stopped accepting Apple Pay, dragging customers into a confusing and annoying fight over payment politics.
Shareaholic Q3 report: Social referrals down from Q2, but Facebook is still king
While the amount of traffic referred from social networks took a dip in Q3 2014, Shareaholic still finds that Facebook is by far the leader, generating 4 times as much traffic as Pinterest. Shareaholic monitors data...
Shareaholic Q3 report: Social referrals down from Q2, but Facebook is still king
While the amount of traffic referred from social networks took a dip in Q3 2014, Shareaholic still finds that Facebook is by far the leader, generating 4 times as much traffic as Pinterest. Shareaholic monitors data...
CVS and Rite-Aid are dragging you into a fight with Apple Pay
CVS and Rite Aid have stopped accepting Apple Pay, dragging customers into a confusing and annoying fight over payment politics.
Instagram selfies, Facebook ads to play a big part in holiday shopping season
Retailers are coming around to the power of Facebook’s targeted advertising. Facebook Marketing Partner Offerpop feels that with innovations such as the Buy button and more ways to drive direct commerce, Facebook will be a major...
Pain: The Missing Ingredient in Ecommerce
Don’t let the title put you off. Pain is actually a good thing, especially in an ecommerce setting. Pain can help move a customer to action. Pain can create a sense of relief in a customer. Pain can tighten the conversion funnel. Pain can improve conversion rates. Pain is obviously a significant factor in online […]
Paying thousands before health insurance even kicks in
Got health insurance at work? You may still have to shell out thousands of dollars before it kicks in.
Ferrari's invitation-only supercar
Gather round and get ready to drool at one of the most exclusive vehicles in the world.
Ferrari's invitation-only supercar
Gather round and get ready to drool at one of the most exclusive vehicles in the world.
Linggo, Oktubre 26, 2014
Howard Lutnick donates $25 million to college
This isn't just any donation from a big money Wall Street CEO to his alma mater.
Howard Lutnick donates $25 million to college
This isn't just any donation from a big money Wall Street CEO to his alma mater.
Taxes and spending: What happens if Republicans win the Senate
There's a chance Election Day brings a Republican takeover of Congress, with the party gaining control of the Senate while preserving its hold on the House.
Taxes and spending: What happens if Republicans win the Senate
There's a chance Election Day brings a Republican takeover of Congress, with the party gaining control of the Senate while preserving its hold on the House.
25 of Europe's largest banks fail stress test
European regulators revealed the results Sunday of an extensive health check of the region's top 130 banks, listing the weakest lenders that threaten to drag down Europe's economy.
25 of Europe's largest banks fail stress test
European regulators revealed the results Sunday of an extensive health check of the region's top 130 banks, listing the weakest lenders that threaten to drag down Europe's economy.
Biyernes, Oktubre 24, 2014
NYC tabloids keep a straight face on Ebola
New York City's tabloids are known for headlines like "Headless Body In Topless Bar," "Ford to City: Drop Dead and "Derek Eater." But they played it straight when it was time to report that Dr. Craig Spencer tested positive for Ebola Thursday night.
NYC tabloids keep a straight face on Ebola
New York City's tabloids are known for headlines like "Headless Body In Topless Bar," "Ford to City: Drop Dead and "Derek Eater." But they played it straight when it was time to report that Dr. Craig Spencer tested positive for Ebola Thursday night.
Lost in Translation: How to Drive Traffic to Your Website When You Go International
A few months ago, Gal Nissani published an article about converting your international audience. The article makes the point that translation is the most important step you can take to attract potential clients. Translation also makes browsing your website more convenient for visitors. I would like to go further and explain how to drive traffic […]
Facebook pushes recommended games, apps in top right corner of News Feed
Facebook wants you to play more games. In addition to a module directly in News Feed, Facebook has added recommended games and apps boxes above the right-hand sidebar and above the ticker. To the right of...
How to Persuade Customers to Convert on a High-Priced SaaS Product
At some point, you’re going to be selling a big-ticket item. Stuff that is more expensive is harder to sell. This isn’t the McDonald’s dollar menu. It’s more like Masa, in New York City. People won’t convert in the same way. But you’ve still got to sell. Here’s how it’s done. 1. Raise the price, […]
Infographic: SPMD SHIFT’s Q3 2014 Facebook ads report — auto, telecom companies seeing growth
The auto industry has seen amazing growth on Facebook in terms of clickthrough rate, but also with CPM. SHIFT, a Facebook Strategic Preferred Marketing Developer, recently published its Q3 global Facebook advertising insights report, outlining the...
Honda CEO takes $47,000 pay cut over recalls
Honda's CEO is taking a 20% pay cut for three months amid the company's a growing recall problem. That will come to about $47,000.
Honda CEO takes $47,000 pay cut over recalls
Honda's CEO is taking a 20% pay cut for three months amid the company's a growing recall problem. That will come to about $47,000.
Infographic: SPMD SHIFT’s Q3 2014 Facebook ads report — auto, telecom companies seeing growth
The auto industry has seen amazing growth on Facebook in terms of clickthrough rate, but also with CPM. SHIFT, a Facebook Strategic Preferred Marketing Developer, recently published its Q3 global Facebook advertising insights report, outlining the...
Huwebes, Oktubre 23, 2014
China one of top 3 destinations for expats
Many Chinese want to swap Beijing pollution for greener foreign shores, but it seems plenty of expats are happy to head in the opposite direction.
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