Google Channeling “Magazine Layouts” for Better Mobile User Experience

Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world” Google makes the case that Mobile has created a new and interesting digital canvas for advertisers, however it’s not exactly benefiting the user-experience (just yet). So, they are launching what they call “new generation of display ads is changing how advertisers engage with consumers on mobile devices.”   Over the next couple months, Google is going to roll-out specific, new ad formats just ...