Huwebes, Abril 30, 2015
Decoding the Top 4 Digital Visitors and Turning Them into Shoppers (Infographic)
Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate pitch to close a sale. Having an ecommerce, or virtual store, is a total game […]
Here's how much it costs to make an Apple Watch
We've seen what the inside of an Apple Watch looks like.
10 Common Pitfalls of Product Launches and How to Avoid Them
You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those […]
Al Jazeera America exec tells staff he will fight lawsuit
A day after Al Jazeera America was hit with a lawsuit that accuses a top executive of the news agency of being anti-Semitic and discriminating against women, the head of the fledgling cable news network called a company-wide meeting.
16 major U.S. cities now have police cameras
Cities across America are fitting their police officers with cameras.
Apple and IBM are making special iPads for seniors
Two of the biggest tech companies in world have joined forces to help improve the lives of seniors -- with iPads.
These are the most pet-friendly rental markets
Pet owners' search for a rental unit can be tough, especially those with big dogs.
Miyerkules, Abril 29, 2015
How to Leverage Your Product to Discover New Growth Channels
If you’ve done any research on how to grow a tech business, you’ve probably come across a guy named Ryan Fujiu. He has led growth at both about.me and Lyft. Recently, he gave a talk at the 500DISTRO conference, where he discussed how to use product to grow through existing channels and find new ones. […]
Don't expect a Fed rate hike soon
The Federal Reserve's liftoff party looks like it's probably not coming until September or later this year.
Why The Customers Who Don’t Convert Are Immensely Important
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on. While brand fans like us may […]
Charlie Hebdo cartoonist: I'm done drawing Mohammed
Charlie Hedbo cartoonist Renald Luzier says he will no longer draw the Prophet Mohammed, an offense to some Muslims that is believed to have triggered a massacre at the French magazine.
How to negotiate like a Wall Street banker
Think what you want about Wall Street bankers -- they're greedy, overpaid, egotistical -- but negotiation is their area of expertise.
Martes, Abril 28, 2015
Boone Pickens to Texas: Don't panic. Oil is going higher
T. Boone Pickens knows better than almost anyone just how much the oil industry means to Texas.
Bud Light's #UpForWhatever slogan causes social media uproar
Budweiser created a stir on social media Tuesday over a slogan on a Bud Light beer bottle.
Twitter earnings leaked ... on Twitter. Stock tanks 20%
Twitter's latest quarterly results came out earlier than expected after someone on Twitter (naturally) leaked them.
This might be the best smartphone camera on the planet
If the No. 1 thing you care about in a smartphone is the camera, you'll probably want to buy an LG G4.
How You Can Build an Email Marketing List as Quickly as Possible
According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question […]
What do employees want most? R-E-S-P-E-C-T
Even if you're pulling down a fat paycheck, if you're earning it at a place where you're treated like dirt, chances are you'll want out.
Sell in May and go away? 3 charts show that's dumb
It's the end of April. You know what that means. Time to sell in May and go away. Right?
A new condo in Manhattan will cost over $3 million next year
Those in the market for a new condo in New York City next year can expect to pay more than $3 million.
Don't fear China. Fear Washington.
China isn't the bogeyman hiding in America's closet. Congress might be, though.
Lunes, Abril 27, 2015
BlackBerry would team with Apple on security
Apple dominates the smartphone world that BlackBerry helped create, but maybe the two tech rivals can safely work together in the future.
Ph.D students earning a degree in depression
Graduate students are feeling grim about their job prospects.
How to Market to Customers When The Free Trial is Over
The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone […]
Tesla stock charges ahead on home battery hopes
After a rough few months, Tesla's stock has finally finished recharging. Shares surged more than 7% Monday thanks to some bullish comments from analysts. And the stock is now up 5% for the year.
10 Mistakes Startup Companies Should Avoid in PPC Marketing
Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “glossy-eyed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10) instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on.
Marketing Conference Intoxication
Don’t get me wrong, Internet Marketing Conferences are a “No-Brainer” to attend whether your a newbie or seasoned professional. However, entrepreneurs that are new to this space can easily feel overwhelmed with everything from SEO, PPC, Landing Pages, Social Media, Pay-Per Call Services, Analytics, Automation, etc…. and that plethora of information often leads to anxiety of what to focus on ...
The 4-day workweek is real ... for employees at these companies
Who doesn't want to take Fridays off?
Linggo, Abril 26, 2015
Corinthian Colleges to close all remaining campuses
The for-profit Corinthian Colleges network will shutter its remaining 28 campuses effective Monday.
Sabado, Abril 25, 2015
NBC finds at least 10 Brian Williams embellishments
The in-house investigators assigned to look into Brian Williams' past reports have documented at least 10 instances of exaggerations and embellishments by the NBC anchorman.
Biyernes, Abril 24, 2015
Welcome Bruce Jenner
As a transgender person and executive director of the National Center for Transgender Equality, I know that transgender people as a whole are necessarily resilient. And we saw that too in Bruce Jenner tonight.
Starbucks computer glitch means free drinks
Starbucks stores across the U.S. and Canada were hit by a computer glitch Friday and some stores responded by giving away free drinks until the system was fixed.
Final Rule on Appraisal Management Companies
On April 21, 2015, six federal agencies released a joint final rule on minimum requirements for appraisal management companies (AMCs). NAR supports the agencies' efforts to guide states in registering and supervising AMCs. NAR commented on aspects of the proposed rule and provided recommendations for calculating appraiser panel membership for registration purposes, how to distinguish between an AMC and appraisal firm, and how the Appraisal Subcommittee could implement standards if a state chooses not to participate. The final rule is largley the same as the proposed... Read More
GM's Mary Barra makes way more than the last guy in the job
GM is turning gender pay inequality on its head.
The Art of eCommerce Upselling
Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world […]
Sorry, Starbucks haters! #RaceTogether hasn't hurt it
Say what you want about the politics of Starbucks CEO Howard Schultz. But there is no denying that he's one of the best business leaders today.
Chipotle delivers burritos to your door
If you're craving a burrito but can't be bothered to leave the house, Chipotle has you covered.
Huwebes, Abril 23, 2015
It's expensive to be poor
Low-income Americans are spending far more than they earn, forcing many to dip into savings, lean on family or go into debt.
Using Storytelling to Engage and Persuade (Infographic)
We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help […]
Dr. Oz: accuses critics of having conflict of interest
Dr. Mehmet Oz's on-camera rebuttal to his critics is airing on local stations across the country Thursday, part of a P.R. blitz that includes an essay in Time magazine and an interview on NBC's "Today" show.
There’s More to Life than Analytics – Why Ignorance of Conceptual Models is Costing You Money
I’m a copywriter on a quest for the most conversions. I sit surrounded by data that my agency uses to raise landing pages high on the search results page. Titanic resources ensure these pages are well optimized with tight-coding, clean links and sheaves of search insight that explain what’s been done and what’s on deck. […]
Deutsche Bank in $2.5 billion settlement over interest rate manipulation
Deutsche Bank will pay $2.5 billion to settle charges it conspired to manipulate global interest rate benchmarks, U.S. and U.K. regulators announced Thursday.
Miyerkules, Abril 22, 2015
Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate
Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in […]
Home buyers in these markets have the upper hand
If you are a buyer in these markets, you have the bargaining advantage.
A billionaire investor's advice
It seems all investors are worrying about something these days. The Fed rate hike, Greece, the strong U.S. dollar, China's slowdown. The list goes on.
Warren Buffett dumped Tesco before record loss
Warren Buffett clearly doesn't believe this turnaround story.
Martes, Abril 21, 2015
Don’t Do A Redesign! Learn Why Evolution Beats Revolution
For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work. The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, […]
Why 52% of Americans think the Obama economy is good
For the first time since President Obama took office, a significant majority of Americans give the economy two thumbs up.
Sanctions will cost Russia more than $100 billion
Russia is paying a hefty price for supporting the break up of Ukraine -- $106 billion, to be precise.
Jon Stewart's last 'Daily Show': Aug. 6
For a couple of months, there's been haggling inside Comedy Central about precisely when Jon Stewart will depart "The Daily Show."
Surprise! 260 million people live in just 15 Chinese cities
China's largest cities can feel like endless, sprawling landscapes of construction sites, tower cranes and crowded streets.
Lunes, Abril 20, 2015
Cirque du Soleil is taking its act to China
Cirque du Soleil is taking its acrobatic, high-flying acts all the way to China.
Mag-subscribe sa:
Mga Post (Atom)